Normal view MARC view ISBD view

Services marketing: people, technology, strategy

Lovelock, Christopher

Services marketing: people, technology, strategy - 6th ed. - South Asia Pearson Education in South Asia 2010 - 637p.

ISBN: 9788131725979

Subjects--Topical Terms:
Technology--Management, Service industries Marketing, Marketing Management

Dewey Class. No.: 658.8 / LOV

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)