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Advertising and promotion: an integrated marketing communications perspective

Belch, George E.

Advertising and promotion: an integrated marketing communications perspective - 9th ed. - New Delhi McGraw Hill Education (India) Private Limited 2015 - 1015p.

ISBN: 9781259026850

Subjects--Topical Terms:
Technology--Management, Adervertising, Public relations

Dewey Class. No.: 659.1 / BEL

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