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Services marketing: integrating customer focus across the firm

Zeithaml, Valarie A.

Services marketing: integrating customer focus across the firm - 7th ed. - Chennai McGraw Hill Education (India) Private Limited 2018 - 582p.

ISBN: 9789353160777

Subjects--Topical Terms:
Technology--Management, General Management

Dewey Class. No.: 658.8 / ZEI

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