Strategic brand management
Keller, Kevin Lane
Strategic brand management - 3rd ed. - Delhi Pearson Education 2011 - 695p.
9788131756898
Technology--Management, Branding, Product management
658.8 / KEL
Strategic brand management - 3rd ed. - Delhi Pearson Education 2011 - 695p.
9788131756898
Technology--Management, Branding, Product management
658.8 / KEL