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Advertising and promotion: an integrated marketing communications perspective

Belch, George E.

Advertising and promotion: an integrated marketing communications perspective - 5th ed. - New York Tata McGraw Hill Education 2001 - 793p.

ISBN: 9780070473829

Subjects--Topical Terms:
Technology--Advertising and public relations, Promotion

Dewey Class. No.: 659.1 / BEL

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