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Advertising and promotion: an integrated marketing communications perspective

Belch, George

Advertising and promotion: an integrated marketing communications perspective - 6th ed. - New Delhi Tata McGraw Hill Publishing Company Ltd. 2003 - 777p.

ISBN: 9780070582620

Subjects--Topical Terms:
Technology--Management, Advertising, marketing communications

Dewey Class. No.: 659.1 / BEL

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