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Shopper, buyer, and consumer behavior: theory and marketing applications and public policy implications

Lindquist, Jay D.

Shopper, buyer, and consumer behavior: theory and marketing applications and public policy implications - 2nd ed. - New Delhi Biztantra 2003 - 598p.

ISBN: 8177223836

Subjects--Topical Terms:
Technology--Management, Consumer behaviour

Dewey Class. No.: 658.834 / LIN

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