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Market-based management: strategies for growing customer value and profitability

Best, Roger J.

Market-based management: strategies for growing customer value and profitability - 5th ed. - New Delhi PHI Learning Private Limited 2009 - 515p.

ISBN: 9788120338968

Subjects--Topical Terms:
Technology--Management, Marketing

Dewey Class. No.: 658.8 / BES

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