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Services marketing: integrating customer focus across the firm

Zeithaml, Valarie A.

Services marketing: integrating customer focus across the firm - 2nd. ed. - New Delhi Tata mcgraw hill 2000 - 620p.

ISBN: 9780070435568

Subjects--Topical Terms:
Technology--Management, Customer relations

Dewey Class. No.: 658.8 / ZEI

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