Advertising management (Record no. 1499)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00431nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240201s1996 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120312197 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prentice Hall Of India Pvt. Ltd. |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 753p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Public note | Source of acquisition | Currency | Cost, normal purchase price | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 28/02/2024 | 659.1 BAT | M0244 | 28/02/2024 | 28/02/2024 | Books | RARE Book | |||||||||
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 12/01/2022 | 659.1 BAT | M02187 | 28/02/2024 | 28/02/2024 | Books | Books India | |||||||||
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 23/10/1997 | 659.1 BAT | F01580 | 28/02/2024 | 22/10/1997 | Books | Unique | INR | 195.00 | 3357 | ||||||
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 16/05/2000 | 659.1 BAT | F02117 | 28/02/2024 | 05/12/2000 | Books | Book Plaza | INR | 195.00 | 71 | ||||||
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 15/10/2004 | 659.1 BAT | F03226 | 28/02/2024 | 28/02/2024 | Books | Gift | 195.00 |