Strategic brand management (Record no. 1660)

MARC details
000 -LEADER
fixed length control field 00416nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240201s2008 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131719770
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin
245 #0 - TITLE STATEMENT
Title Strategic brand management
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Prentice Hall
Place of publication, distribution, etc Delhi
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 692p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technology
General subdivision Brand name products Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Currency Cost, normal purchase price Bill Number Total Checkouts Full call number Barcode Date last seen Bill Date Koha item type
    Dewey Decimal Classification     MBA SLIMS Library SLIMS Library 25/01/2011 Books India INR 556.00 45639   658.8 KEL M0762 28/02/2024 24/01/2011 Books
    Dewey Decimal Classification     MBA SLIMS Library SLIMS Library 25/01/2011 Books India INR 556.00 45639   658.8 KEL M0763 28/02/2024 24/01/2011 Books
    Dewey Decimal Classification     MBA SLIMS Library SLIMS Library 25/01/2011 Books India INR 556.00 45639   658.8 KEL M0764 28/02/2024 24/01/2011 Books
    Dewey Decimal Classification     MBA SLIMS Library SLIMS Library 02/06/2023           658.8 KEL M02361 22/04/2024 22/04/2024 Books
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