Marketing Management: text and cases (Record no. 1910)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240201s2005 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070603950 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lal, Rajiv |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management: text and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill Publishing Company LTD |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 812p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology |
| General subdivision | Management, Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John H. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rangan, Kasturi V. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 25/11/2022 | Books India | 658.8 LAL | M02060 | 28/02/2024 | 28/02/2024 | Books |