Normal view MARC view ISBD view

Marketing management: a south asian perspective (Record no. 1997)

MARC details
000 -LEADER
fixed length control field	00508nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	240201s2007 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131702000
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 #0 - TITLE STATEMENT
Title	Marketing management: a south asian perspective
250 ## - EDITION STATEMENT
Edition statement	12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc	Pearson Education
Place of publication, distribution, etc	New Delhi
Date of publication, distribution, etc	2007
300 ## - PHYSICAL DESCRIPTION
Extent	621p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Technology
General subdivision	Management, Marketing, South Asia
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Koshy, Abraham
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last borrowed	Bill Date	Koha item type
		Dewey Decimal Classification			MBA	SLIMS Library	SLIMS Library	12/01/2022	Books India	2	1	658.8 KOT	M02199	12/06/2024	01/06/2024	28/02/2024	Books