Marketing management (Record no. 2035)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00522nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240201s2022 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356062665 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson India Education Limited Services Pvt. Ltd. |
| Place of publication, distribution, etc | Noida |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 596p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology |
| General subdivision | Management, Marketing, Maeket Strategy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chernev, Alexander |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Total Renewals | Date last borrowed | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 29/12/2022 | Amazon | INR | 1000.00 | AMD2-3230523 | 1 | 658.8 KOT | M02301 | 18/06/2024 | 20/12/2022 | Books | |||||||
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 29/12/2022 | Amazon | INR | 1000.00 | AMD2-3230523 | 3 | 658.8 KOT | M02302 | 12/06/2024 | 20/12/2022 | Books | 3 | 03/05/2024 | |||||
| Dewey Decimal Classification | BBA | SLIMS Library | SLIMS Library | 23/07/2024 | Amazon | INR | 737.00 | BOM5-2494018 | 658.8 KOT | BA1723 | 24/07/2024 | 20/07/2024 | Books | ||||||||
| Dewey Decimal Classification | BBA | SLIMS Library | SLIMS Library | 23/07/2024 | Amazon | INR | 737.00 | BOM5-2494018 | 1 | 658.8 KOT | BA1724 | 06/08/2024 | 20/07/2024 | Books | 03/08/2024 | ||||||
| Dewey Decimal Classification | BBA | SLIMS Library | SLIMS Library | 23/07/2024 | Amazon | INR | 737.00 | BOM5-2494018 | 1 | 658.8 KOT | BA1725 | 28/08/2024 | 20/07/2024 | Books | 28/08/2024 | 11/09/2024 | |||||
| Dewey Decimal Classification | BBA | SLIMS Library | SLIMS Library | 23/07/2024 | Amazon | INR | 737.00 | BOM5-2494018 | 658.8 KOT | BA1726 | 24/07/2024 | 20/07/2024 | Books |