Marketing research: within a changing information environment (Record no. 3066)

MARC details
000 -LEADER
fixed length control field 00570nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240201s2003 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070494541
041 ## -
-- English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number HAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
245 #0 - TITLE STATEMENT
Title Marketing research: within a changing information environment
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Tata McGraw-Hill Publishing Company Limited
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 720p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technology
General subdivision Management, Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Robert P.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ortinau, David J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Bill Date Koha item type
    Dewey Decimal Classification     MBA SLIMS Library SLIMS Library 23/12/2003 Gift 395.00   658.83 HAI F03095 28/02/2024 28/02/2024 Books
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