Advertising management
Material type: TextPublication details: Oxford University Press New Delhi 2006Description: 716pISBN:- 9780195678437
- 659.1 JET
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | SLIMS Library | MBA | 659.1 JET (Browse shelf(Opens below)) | Available | M02181 | ||
Books | SLIMS Library | MBA | 659.1 JET (Browse shelf(Opens below)) | Available | M02182 |
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659.1 JEF Advertising | 659.1 JET Advertising management: includes sales promotion | 659.1 JET Advertising management | 659.1 JET Advertising management | 659.1 JON What's ina brand?: bulding brand equity through advertising | 659.1 JON What's in a brand:building brand equity through advertising | 659.1 KAN In-film advertising: brand positioning strategy |
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