Brand building advertising: concepts and cases

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Material type: Text

TextLanguage: English Publication details: Tata McGraw Hill Publishing Company Ltd. New Delhi 2001Description: 212pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SLIMS Library	MBA	659.1 PAR (Browse shelf(Opens below))	Available		F03028

Previous	No cover image available	No cover image available						Next
Previous	659.1 OGI Confessions of an advertising man	659.1 OGI Confessions of an advertising man	659.1 OGU Advertising management: with integrated brand promotion	659.1 PAR Brand building advertising: concepts and cases	659.1 RAO Public relations and media: concepts and cases	659.1 RIE Positioning: the battle for your mind	659.1 ROM The new how to advertise	Next

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