Positioning: the battle for your mind
Material type:
TextLanguage: English Publication details: Tata McGraw Hill Education New Delhi 2001Description: 246pISBN: - 9780070495098
- 659.1 RIE
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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SLIMS Library | MBA | 659.1 RIE (Browse shelf(Opens below)) | Available | F03059 |
Browsing SLIMS Library shelves, Collection: MBA Close shelf browser (Hides shelf browser)
| 659.1 OGU Advertising management: with integrated brand promotion | 659.1 PAR Brand building advertising: concepts and cases | 659.1 RAO Public relations and media: concepts and cases | 659.1 RIE Positioning: the battle for your mind | 659.1 ROM The new how to advertise | 659.1 SHA Advertising and promotions: an imc perspective | 659.1 SHA Advertising and promotions: an imc perspective |
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