Foundations of advertising: theory & practice

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Material type: Text

TextLanguage: English Publication details: himalaya publishing house Bombay 2002Edition: 5th. rev. edDescription: 919pSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SLIMS Library	BBA	659.1 CHU (Browse shelf(Opens below))	Available		BA1149
Books	SLIMS Library	BBA	659.1 CHU (Browse shelf(Opens below))	Available		BA1150

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Previous	658.87 CHU Contours of retailing management	658.87 SHE Retail management	658.9 DES Management of small scale industry	659.1 CHU Foundations of advertising: theory & practice	659.1 CHU Foundations of advertising: theory & practice	659.1 KUM Text book of marketing management	659.1 MOH Advertising management: concepts and cases	Next

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