Strategic brand management
Material type: TextPublication details: Pearson Education South Asia 2008Edition: 3rd edDescription: 714pISBN:- 9788131719770
- 658.827 KEL
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | SLIMS Library | BBA | 658.827 KEL (Browse shelf(Opens below)) | Available | BA1393 |
Browsing SLIMS Library shelves, Collection: BBA Close shelf browser (Hides shelf browser)
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658.81 CHU Sales management | 658.81 SIL Sales management: decision, strategy and cases | 658.81 VIE New sales manager: challenges for the 21st century | 658.827 KEL Strategic brand management | 658.827 KEL Strategic brand management: building measuring, and managing brand equity | 658.827 KEL Strategic brand management: building measuring, and managing brand equity | 658.83 BER Marketing research |
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