Advertising management: concepts and cases

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Material type: Text

TextLanguage: English Publication details: Tata Mcgraw hill New Delhi 1989Description: 418pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SLIMS Library	BBA	659.1 MOH (Browse shelf(Opens below))	Available		BA1458

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Previous	659.1 CHU Foundations of advertising: theory & practice	659.1 CHU Foundations of advertising: theory & practice	659.1 KUM Text book of marketing management	659.1 MOH Advertising management: concepts and cases	659.1 SEM Promotion and integrated marketing communications	659.1 THA Advertising, marketing and sales management	659.1 THA Advertising, marketing and sales management	Next

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