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	1.	Advertising management by Batra, Rajeev Aaker, David A Myers, John G Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice Hall Of India Pvt. Ltd. 1996 Availability: Items available for loan: SLIMS Library (5)Call number: 659.1 BAT, ... Place hold Add to cart (remove)

	2.	Marketing research by Aaker, David A Day, George S Kumar, V Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley 2007 Availability: Items available for loan: SLIMS Library (2)Call number: 658.83 AAK, ... Place hold Add to cart (remove)

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