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	1.	Advertising and promotion: an imc approach by Shimp, Terence A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Cengage Learning India Private Limited 2008 Availability: Items available for loan: SLIMS Library (3)Call number: 659.1 SHI, ... Place hold Add to cart (remove)

	2.	Advertising and promotions: an imc approach by Shimp, Terence A Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi South-Western Cengage Learning 2007 Availability: No items available. Add to cart (remove)

	3.	Advertising Promotion, and other aspects of integrated marketing communications by Shimp, Terence A Andrews, Craig J Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Cengage Learning 2013 Availability: Items available for loan: SLIMS Library (3)Call number: 659.1 SHI, ... Place hold Add to cart (remove)

	4.	Integrated marketing communication in advertising and promotion by Shimp, Terence A Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi Cengage Learning India Private Limited 2010 Availability: Items available for loan: SLIMS Library (1)Call number: 659.1 SHI. Place hold Add to cart (remove)

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