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	1.	Strategic brand management by Keller, Kevin Lane Jacob, Isaac Parameswaran, M.G Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education 2011 Availability: Items available for loan: SLIMS Library (1)Call number: 658.8 KEL. Place hold Add to cart (remove)

	2.	Brand building advertising: concepts and cases by parameswaran, M.G Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Tata McGraw Hill Publishing Company Ltd. 2001 Availability: Items available for loan: SLIMS Library (1)Call number: 659.1 PAR. Place hold Add to cart (remove)

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