Strategic brand management: building measuring and managing brand equity
Keller, Kevin Lane
Strategic brand management: building measuring and managing brand equity - 4 th ed. - Noida Pearson India Education Services Private Limited 2015 - 586p.
9789332542204
Technology--Management, Brand name products Management, Product management, Brand name products
658.8 / KEL
Strategic brand management: building measuring and managing brand equity - 4 th ed. - Noida Pearson India Education Services Private Limited 2015 - 586p.
9789332542204
Technology--Management, Brand name products Management, Product management, Brand name products
658.8 / KEL