Strategic brand management: building measuring and managing brand equity (Record no. 1808)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00618nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240201s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic brand management: building measuring and managing brand equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson India Education Services Private Limited |
| Place of publication, distribution, etc | Noida |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 586p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology |
| General subdivision | Management, Brand name products Management, Product management, Brand name products |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, Ambi M. G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 19/01/2016 | Books India | INR | 750.00 | 54473 | 658.8 KEL | M01382 | 28/02/2024 | 16/01/2016 | Books | |||||
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 19/01/2016 | Books India | INR | 750.00 | 54473 | 658.8 KEL | M01383 | 28/02/2024 | 16/01/2016 | Books | |||||
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 19/01/2016 | Books India | INR | 750.00 | 54473 | 658.8 KEL | M01384 | 28/02/2024 | 16/01/2016 | Books | |||||
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 19/01/2016 | Books India | INR | 750.00 | 54473 | 658.8 KEL | M01386 | 28/02/2024 | 16/01/2016 | Books | |||||
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 19/01/2016 | Books India | INR | 750.00 | 54473 | 658.8 KEL | M01387 | 28/02/2024 | 16/01/2016 | Books | |||||
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 19/01/2016 | Books India | INR | 750.00 | 54473 | 658.8 KEL | M01388 | 28/02/2024 | 16/01/2016 | Books | |||||
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 19/01/2016 | Books India | INR | 750.00 | 54473 | 658.8 KEL | M01389 | 28/02/2024 | 16/01/2016 | Books | |||||
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 19/01/2016 | Books India | INR | 750.00 | 54473 | 658.8 KEL | M01390 | 28/02/2024 | 16/01/2016 | Books | |||||
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 19/01/2016 | Books India | INR | 750.00 | 54473 | 658.8 KEL | M01391 | 28/02/2024 | 16/01/2016 | Books | |||||
| Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 19/01/2016 | Books India | INR | 750.00 | 54473 | 658.8 KEL | M01385 | 10/07/2024 | 16/01/2016 | Books |