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Advertising Promotion, and other aspects of integrated marketing communications

Shimp, Terence

Advertising Promotion, and other aspects of integrated marketing communications - 9th. ed. - New Delhi Cengage Learning 2013 - 729p.

ISBN: 9788131528242

Subjects--Topical Terms:
Technology--Management, Advertising, Marketing, Communication

Dewey Class. No.: 658.82 / SHI

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