Advertising Promotion, and other aspects of integrated marketing communications (Record no. 1957)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00521nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240201s2013 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131528242 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | SHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising Promotion, and other aspects of integrated marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Cengage Learning |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 729p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology |
| General subdivision | Management, Advertising, Marketing, Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Andrews, Craig |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
No items available.