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What's in a brand:building brand equity through advertising

Jones, John Philip

What's in a brand:building brand equity through advertising - 1st ed. - New Delhi Tata mcgraw-hill publishing company limited 1998 - 325p.

ISBN: 9780074632017

Subjects--Topical Terms:
Technology--Management, Advertising

Dewey Class. No.: 659.1 / JON

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