What's in a brand:building brand equity through advertising (Record no. 2474)
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000 -LEADER | |
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fixed length control field | 00497nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 240201s1998 xx 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780074632017 |
041 ## - | |
-- | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | JON |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Jones, John Philip |
245 #0 - TITLE STATEMENT | |
Title | What's in a brand:building brand equity through advertising |
250 ## - EDITION STATEMENT | |
Edition statement | 1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Tata mcgraw-hill publishing company limited |
Place of publication, distribution, etc | New Delhi |
Date of publication, distribution, etc | 1998 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 325p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Technology |
General subdivision | Management, Advertising |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | MBA | SLIMS Library | SLIMS Library | 15/05/2000 | Book plaza | 350.00 | 70 | 659.1 JON | F02075 | 28/02/2024 | 05/12/2000 | Books |