Advertising and promotion: an integrated marketing communications perspective
Belch, George
Advertising and promotion: an integrated marketing communications perspective - 7th ed. - New Delhi Tata McGraw Hill Publishing Company Ltd. 2010 - 1075p.
9780070144965
Technology--Management, Advertising, marketing communications
659.1 / BEL
Advertising and promotion: an integrated marketing communications perspective - 7th ed. - New Delhi Tata McGraw Hill Publishing Company Ltd. 2010 - 1075p.
9780070144965
Technology--Management, Advertising, marketing communications
659.1 / BEL