What's ina brand?: bulding brand equity through advertising

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Material type: Text

TextPublication details: Tata McGraw-Hill Education Pvt. Ltd New Delhi 1998Description: 335pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	SLIMS Library	MBA	659.1 JON (Browse shelf(Opens below))	Available	RARE Book		M0144

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Previous	659.1 JET Advertising management: includes sales promotion	659.1 JET Advertising management	659.1 JET Advertising management	659.1 JON What's ina brand?: bulding brand equity through advertising	659.1 JON What's in a brand:building brand equity through advertising	659.1 KAN In-film advertising: brand positioning strategy	659.1 MOH Advertising management: concepts and cases	Next

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