What's in a brand:building brand equity through advertising

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TextLanguage: English Publication details: Tata mcgraw-hill publishing company limited New Delhi 1998Edition: 1st edDescription: 325pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SLIMS Library	MBA	659.1 JON (Browse shelf(Opens below))	Available		F02075

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Previous	659.1 JET Advertising management	659.1 JET Advertising management	659.1 JON What's ina brand?: bulding brand equity through advertising	659.1 JON What's in a brand:building brand equity through advertising	659.1 KAN In-film advertising: brand positioning strategy	659.1 MOH Advertising management: concepts and cases	659.1 MOH Advertising management: concepts and cases	Next

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